How to Make an App: The Ultimate Guide (2024)  - UpFlip (2024)

Table of Contents
Case Study: Kadama Mobile app development industry outlook How to make an app Create design specifications for your app idea Analyze the market for your app Get the funding Create a wireframe Design the app Choose your development platform Develop the app Test the app Publish your app Market your app Measure performance Regularly update the app How to create mobile apps for iOS and Android How to make an iOS app How to make an Android app How much does it cost to publish an app on the app stores? How to validate app ideas How long does it take to create an app? Are you ready to build your own app? What is Lean Manufacturing? What is different about the Toyota Production System? Just-in-time Manufacturing Jidoka What Are the Types of Waste in Lean Manufacturing? Unnecessary Transportation Reduce Excess Inventory Eliminate Unnecessary Movement Eliminate Wasted Time Avoid Over-production Don't Overprocess Respond when Defects Occur Bonus: Don't Waste Talent What are the 5 Lean Manufacturing Principles? Define Value Customers Regulators Stakeholders Value Stream Mapping Create the Flow through the Value Stream Establish a Pull System Use a Kanban Board to Manage Lean Production Continuously Improve the System What Are SOPs (Standard Operating Procedures) in Business? Industries That Use Standard Operating Procedures Why Are SOPs Important? Standard Operating Procedure (SOP) Templates 5 Elements of SOPs How to Create SOPs Step 1. Identify Pain Points Step 2. Establish Solution Step 3. Implement a Solution Step 4. Write the SOP Document Step 5. Implement the SOP Step 6. Training Employees Step 7. Refine and Update What Are the Three Types of SOP Format? Step-by-Step SOP Hierarchical Format SOP Flow Chart SOP What Is a Standard Operating Procedure (SOP) Plan? Sample Standard Operating Procedure Checklist SOP Frequently Asked Questions What is an SOP? Why SOPS Are Important Technical vs. Management SOPs How Businesses Use SOPs to Improve Efficiency What is a Standard Operating Procedures Manual? What Are SOPs Doing for Your Business? Tow Truck Business Case Study: ASAP Towing Learn About the Towing Industry How much does it cost to start a tow truck business? How much do tow truck drivers make? How much profit can a towing business make? Who are the major players in the towing business? What is the towing industry’s outlook? What are the requirements for a tow company? How to Get a Tow Truck License How to Start a Tow Truck Business Step #1. Identify Your Target Market Step #2. Research Local Regulations Step #3. Create a Tow Truck Business Plan Step #4. Consider a Startup Loan Step #5. Register Your Business Step #6. Open a Business Bank Account Step #7. Get Tow Truck Business Insurance Step #8. Get the Required Licenses and Permits Step #9. Buy Equipment and Tools Step #10. Develop and Implement a Marketing Strategy Step #11. Provide Great Customer Service Frequently Asked Questions How much do tow trucks cost? How can I start a successful tow truck business with no money? Hiring Tips Top Towing Influencers Conclusion FAQs

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February 21, 2024

How to Make an App: The Ultimate Guide (2024) - UpFlip (2)

Everyone knows that tech companies are some of the most profitable. One of the best strategies for making a ton of money in tech is by making a mobile app.

We talked to Amin Shaykho and Marwan El-Rukby, who created their own app, Kadama, when they were just teenagers. They started as an app to link students with tutors, but when COVID hit, they had to convert to online tutoring.

We’ll share the lessons learned by Amin and Marwan to help you learn how to create an app, the challenges you’ll face, and how to market mobile apps.

  • Case Study: Kadama
  • Mobile app development industry outlook
  • How to make an app
  • How to create mobile apps for iOS and Android
  • How much does it cost to publish an app on the app stores?
  • How to validate app ideas
  • How long does it take to create an app?
  • Are you ready to build your own app?

Read our guide start to finish, or click on any of the links above to jump to the info you need right now.

How to Make an App: The Ultimate Guide (2024) - UpFlip (3)

Case Study: Kadama

Amin and Marwan were barely out of high school when they met and started discussing how much tutoring sucks. They got talking about their interests and realized that they were in the unique position to build their own app for tutoring students.

They realized:

You don’t want older tutors. You want tutors from people around your age because they become more like friends. That makes it more fun to learn.

They were both doing internships and earned the money for the original app development. Amin told us:

We paid a contractor $3K to create the first version of the mobile app. I learned the business side, my partner learned the app development process and took over as we learned.

They had to overcome numerous challenges including people using fraudulent tactics to get free tutoring, learning the trick to making videos that encourage users to join their app, the pandemic, and nearly running out of money.

Despite all that, they double to triple their income each year and are expecting to make between $20 and $30 million this year.

Now that you know a bit about their experiences, get ready to learn about the mobile app industry and A-to-Z development process.

Mobile app development industry outlook

When you create an app, the outlook will vary depending on the industry that you are in. For instance, Entertainment software tends to have higher profit margins than healthcare or information services; eCommerce apps are highly dependent on what products you sell.

Type of CompanyGross ProfitNet Profit
Computer Services25.52%4.40%
Entertainment38.09%-0.23%
Healthcare Information and Technology47.67%5.72%
Information Services32.72%3.49%
Software (Entertainment)63.43%20.35%
Software (Internet)59.11%-14.32%
Software (System & Application)71.52%19.14%

How to make an app

Mobile apps need to be developed strategically because they can be a source of useful information and fun, but also major cybersecurity issues. The mobile app development process will normally follow the steps below.

  1. Create design specifications for your app idea.
  2. Analyze the market for your app.
  3. Create a wireframe.
  4. Design the app.
  5. Choose your development platform.
  6. Develop the app.
  7. Test the app.
  8. Publish your app.
  9. Measure performance.
  10. Market your app.
  11. Regularly update the app.

Get ready to learn how each step plays a part in the mobile app creation process.

Create design specifications for your app idea

Like any business, a successful app starts with a good idea. Effectively, you want to establish what problem you will solve and how you will solve it. Amin explained:

First to market is a huge advantage. If you can get in first and dominate, it will be hard for other mobile apps to catch up.

According to Apple’s app store, the 15 most popular types of mobile app ideas that are downloaded include:

  1. Photo & Video
  2. Entertainment
  3. Social Networking
  4. Health & Fitness
  5. Lifestyle
  6. Productivity
  7. Business
  8. Developer Tools
  9. Apps for Watches
  10. Graphics & Design
  11. Music
  12. Shopping
  13. Education
  14. Finance
  15. Navigation

Once you’ve identified a problem and come up with an app-based solution, you need to specify the requirements for a minimum viable product before you build an app. A minimum viable product is simply the features that will be included in the app to make it useful and earn money.

Analyze the market for your app

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Like any other business, mobile apps need to make money. That means you need to research the demand for your service, the target market, and how competitors make money. You can use this tool to help document your research.

Competitor Analysis Research Tool

How to make money with an app

There are numerous ways to make money with an app. Some of the most popular ways to generate income as an app maker include:

  • In-app advertising: You can sell advertising space to other businesses and earn revenue from it. You’ll want to track frequency and length of ads to establish optimal lengths and frequencies for customer satisfaction and revenue. You can also sell an upgrade to an ad-free experience.
  • In-app purchases: Offer your app for free and create opportunities for users to make in-app purchases. This is particularly popular with eCommerce, restaurants, and game creators. It is most beneficial with depletable items.
  • Subscriptions: Charge users to pay regular fees in exchange for access to the app or its features. Many apps use subscriptions along with in-app advertising to get people to spend monthly on their app.
  • Freemium: Offer a free version of the app that is very usable but is lacking a few features that a user can unlock for a one-time fee.
  • Crowdfunding: You can ask for donations from users to support your app. Wikipedia is probably the best-known app maker that uses this strategy to earn money from its app.
  • Affiliate marketing: You can include links to products or services from other companies in your app. When a user clicks on the link and makes a purchase, your business will earn a commission.
  • Collecting and selling data: You can sell your databases to third parties, but many people view this as a poor business practice. The Apple App Store requires disclosing when you track any person or device “across apps and websites owned by other companies for ad targeting, for ad measurement purposes, or to share your data with data brokers.”
  • Paid apps: You can charge to download an app, but you’ll drastically narrow your target market. Most mobile applications that use this model are either highly successful or for business purposes.
  • Sponsorship: You can have companies sponsor your content. This strategy will require an audience that the sponsors can benefit from.
  • Selling merchandise: You can sell products in an app to make money.
  • Transaction fees: Financial services often make money in a mobile application through transaction fees. Companies like Uber and Kadama also use this model.

Kadama is free to download. Then users pay for their tutoring sessions. Amin explained how Kadama makes money:

Let’s say they spend $100: We take $30, and $70 goes to the tutor, which is higher than people taking a salary.

He went on to explain how much Kadama makes with this method:

We made about $10 million last year from the 30% commission. About 80% of that is gross profit, while the other 20% goes to servers, advertisem*nts, and to create application improvements.

Once you have established that there is a market for your mobile application, it’s time to build a prototype.

Get the funding

While the costs of making an app have gone down, part of learning how to create an app is figuring out how to pay for it. Some of the common ways to fund an app are:

  1. Pay for it yourself
  2. Borrow money from friends and family
  3. Get a business loan
  4. Raise funds with crowdfunding
  5. Venture capitalists

Amin told us:

Be excited for nos. We got 70 nos before we got a yes. If we had stopped any earlier, we would have failed.

He went on to explain that app developers should be careful when talking with venture capitalists.

Venture capitalists will try to scrape you for their data. There’s no such thing as an NDA in this world. Be careful what information you give them because they may be just trying to compare what you do to what one of their investments is doing.

How much does it cost to make an app?

Creating an app can cost as little as $60 per month and your time, but when you hire a designer and developer the costs can go up dramatically. Amin told us:

We paid a contractor $3K to create the first version of the mobile app.

While I (the writer) was working as the content writer for an Australian development firm, I was able to learn a lot about the app development process. Custom software design for fin-tech companies often runs between $9K and $100K per month between the original creation of the mobile app and the ongoing maintenance.

Create a wireframe

Mobile app development should start with brainstorming about a user interface, or what the customer sees when they use the mobile app. App makers normally create apps by starting with a wireframe, which is a two-dimensional illustration of a page’s interface. It shows your web page, app interface, or product layout.

Wireframes help programmers and designers think and communicate the structure of the software or website they’re building. These prototypes also help stakeholders or customers understand what each page of the user interface will look like.

There are three main types of wireframes, with increased detail:

  1. Low-fidelity wireframes: Just the basic blocks of where everything would be
  2. Mid-fidelity wireframes: These frames may be slightly more detailed and show how the user interface takes the user from one page to another
  3. High-fidelity wireframes: These are the most detailed and the best-looking wireframes, but the user interface (UI) and user experience (UX) features still aren’t actually added

What’s the difference between user interface (UI) and user experience (UX)?

A user interface is a front end and the navigational elements that a user can see. Meanwhile, the user experience includes both the UI and other aspects like whether transitions from screen to screen work well, speed of loading, and predictive text.

UX might also include decisions like whether to use dropdown, fill in the blank, or checkboxes to simplify filling out information in app stores.

Design the app

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This stage of the app creation process turns the wireframe into a more functional-looking UI, but it still won’t have all the elements of the backend that require a programmer for the app development process.

You’ll basically be making the app visually appealing with smooth transitions and logical interfaces. There are some differences in the user interface requirements when you create Android apps and iOS app development. At the onset, it’s important to know:

When you create apps, it is extremely important to follow the appropriate guides because 6% of app rejections are because they don’t follow the different app stores’ design guides.

Choose your development platform

Once upon a time, you had to hire a development company to design and build an app, create the system architecture, create your own servers, and build your databases. Fortunately, there are no-code app-building platforms that work similarly to free website builders.

  • Appy Pie: $60 per month for a no-code app on both iOS and Google Play Store
  • Softr: Good for beginners
  • Bubble: A balance between power and ease of use
  • Glide: Good for creating simple mobile apps
  • Draftbit: Good for creating powerful mobile apps

Alternatively, you can use legacy app development strategies and host your app on AWS, Google Cloud, or Azure.

Develop the app

Once you’ve chosen what platform to use, you just have to begin app development. This can be as easy as using one of the no-code platforms listed above or spending thousands of hours on custom development. The app development will include:

  • Creating servers
  • Adding automations
  • Adding analytics software
  • Integrating cybersecurity features
  • Integrating payment options
  • Establishing whether storage is on-device or cloud (some decisions are stipulated by app stores)

Once you’re done with app creation, you’ll need to test everything.

Test the app

When you build your own app, you’ll need to do application testing. The application testing process follows the steps below:

  1. Outline the process.
  2. Select test type.
  3. Prepare test cases.
  4. Perform manual testing.
  5. Perform automated testing.
  6. Perform usability and beta testing.
  7. Perform performance testing.
  8. Perform security testing.

You’ll need to perform this process for each of the operating systems before you submit your mobile app development project to the app stores, which we’ll discuss next.

Publish your app

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Next, you’ll want to publish your app in each of the app stores. This part of the app development might be complicated for people who aren’t devs. An app builder will have to submit both iOS and Android apps to the respective stores for the operating systems.

Pro Tip: When many people create an app, they start with an Android app because the Google Play Store is not as difficult to get into as the Apple App Store.

Market your app

After your app development is complete and approved by the app store, you’ll want to market the app. While Amin is in app development, he is keenly aware of how marketing contributes to creating a successful app.

Amin warned:

Don’t be too married to an idea.

Use TikTok

The Kadama team markets their mobile app primarily on TikTok, which is what earned them a 30 Under 30 award. Amin explained:

You have to catch [viewers’] attention in three seconds. You have to add a twist that nobody has done before.

He went on to explain:

Research, post a video on social media that’s funny, and get them to download app.

It’s not without trial and error, though. They wasted a lot of money on ads before figuring out how to go viral. Then they changed their strategy to focus on content creation and only boost the content that had already gone viral. Amin explained:

It gets easier once you get to one million TikTok videos in a month. We started doing five videos a day. We just kept hitting more and more. You see a snowball effect.

Improve app store optimization

App development teams will have to submit information to the app store. Like other search engines, you can use app store optimization (ASO) to increase your app’s visibility, reach, and conversion rates. Some of the ways you can optimize your mobile app for ASO include:

  • Use a descriptive title.
  • Use keywords wisely.
  • Describe your app well.
  • Use high-quality screenshots.
  • Add an app preview video.
  • Pick the right category.
  • Focus on icon design.
  • Encourage positive reviews.
  • Optimize your app’s title and subtitle.
  • Add compelling visual elements.
  • Update regularly.
  • Monitor results.

ASO can cost up to $2,000 per month, and some ASO tools can cost more than $10,000 per year. Check out Velvetech’s reviews of some of the different tools.

Be wary of free trials

Many companies offer free trials, but you need to be wary of them as an app maker. Amin explained:

Free trials take a big hit. Overnight, we lost $30,000 and had to figure out how to [deal with] it. We also discovered that the people who used the promo codes never planned to buy and the people who would buy don’t care about the promo codes. So, we spent $50,000 to $100,000 to learn that.

This is consistent with my experience using apps. When I test a web app, I make it a point to use the free trials. Because I’m normally testing them to give my opinion on them in a blog, I have no intent of buying them.

An app maker should be looking for ways to identify the parts of their audience that spends money and focus on what is important for them.

Measure performance

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When you create an app, you’ll need to monitor both the performance of the app on operating systems and how well it is performing with your target audience.

Depending on mobile devices’ tracking policies, an app maker may be constrained by the amount of tracking allowed.

You’ll want to at least monitor:

  • Uptime and downtime: This helps you understand how well app users are able to access your app.
  • Number of users: The number of users that are using your app on a daily, monthly, and annual basis are an indication of your reach and where you should focus your marketing efforts.
  • User satisfaction: You want to track ratings, churn rate, and user feedback to help you understand whether your app design and business model are landing well with your target audience.
  • Revenue: You’ll probably want to track revenue, earnings per user, and number of users who are free versus paying.
  • Profit: You’ll need to track the expenses and profit margins.
  • Cost of customer acquisition: Measuring the cost to acquire new users is critical because it shows how much you need to make from each app user to become profitable. Amin told us Kadama’s cost of acquisition is $200.

Use data to improve your mobile platform

Your data can be a key component when you develop an app. It can help you find new features and even turn your mobile app from a money pit to a profitable app. Amin explained:

We launched in 2020 and we were profitable in mid-2022. We weren’t profitable, and we had three months of earnings before we would lose funds. We increased the profitability by raising our commissions from 15% to 30%.

I literally called our 200 best-performing tutors and convinced 99 that it would be better because we could invest in features that would make them more money.

Regularly update the app

Anyone wondering how to make apps might be surprised that when you develop an app, that’s just the beginning of your app-building journey. You should expect to keep building continuously. Some reasons you’ll want to keep building when you create an app include:

  • Improving the app’s appearance
  • Adding desired features based on user feedback
  • Eliminating bugs in the app’s functionality
  • Conforming to changes in the operating system and app store policy
  • Removing features people don’t value
  • Improving cybersecurity

Professional app developers understand all this, but many people new to app development are surprised at how often an app builder needs to update a web app to comply with the Apple and Android app development requirements.

At this point, you know how to create a mobile app, but there are differences in apps created for iOS, Microsoft, and Android devices. Let’s look at some of the differences that affect the entire development process.

How to create mobile apps for iOS and Android

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There are two main ways to create an app that will work for both iOS and Android users:

  • Cross-platform app: A development team will normally prefer to build in a way that ensures an app functions on both Android and iOS devices. You or your designer or developer will be able to use your coding skills to create the majority of the app, then you’ll need to make modifications for each of the platforms.
  • Native app: If you want to learn how to build an app that works perfectly on a certain device, your app development company will need to build a native mobile app. This means you’ll need to create native apps for each of the platforms you want to be on…and it means you’ll be doing more work to create an app.

Let’s look at how to make an iPhone app first.

How to make an iOS app

You’ll want to spend a lot of time on Apple’s developer site when researching how to make iPhone apps. They recommend using the programming language Swift and the software tool Xcode. Check out their tutorials on each to learn how to create an app for iPhone.

Once you’ve completed the app-building process documented in the sections above, you’ll need to:

  1. Create a developer account for $99 per year (or $299 for enterprise accounts).
  2. Submit your app and all documentation.
  3. Wait for approval or change requests.
  4. Make any necessary changes to the app.
  5. Optimize your app shop listing.
  6. Resubmit when you make updates to the app.

You might be wondering how to man an app for iPhone for free. Let’s find out if you can.

How to make an iPhone app for free

Sorry, everyone. Unless you already have a developer account, you can’t get into the Apple app store for free. It’s only $99 per year, but every app builder who wants to include their app design in the iPhone has to pay the fee even if you are building a free app.

Other than that fee, you can build your app for free if you have a server and the coding skills to be an app builder without hiring people.

How to make an Android app

To begin Android development, you’ll need to follow the process below:

  1. Download Android Studio.
  2. Create a project.
  3. Find project files.
  4. Update the text.
  5. Change the graphics.
  6. Add padding.
  7. Review the code.

Pro Tip: For a more in-depth walkthrough, learn how to create an app for Android in this tutorial.

After the Android application development is complete, you’ll need to:

  1. Go to Google Play Developer Console.
  2. Link the developer account with a Google Wallet Merchant Account.
  3. Create your application.
  4. Apply for an App Store listing.
  5. Upload app bundles or APK to Google Play.
  6. Wait for content rating.
  7. Fix app pricing and distribution.
  8. Publish the application.

You can learn more about how to make an app for Android on AppInventiv.

How to make an Android app for free

Like iOS, Android app developers also have to pay to list an app. It’s a $25 one-time fee for each app you add to the Google Play Store. That’s why so many people who start in mobile application development choose to go with Android before building an iPhone app. Just follow the steps in the previous section.

How much does it cost to publish an app on the app stores?

Google Play Store requires a $25 one-time fee, while Apple charges $99 a year for individual app developers or a $299-per-year fee for your development team.

How to validate app ideas

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There are numerous ways to validate app ideas. Some ways to validate your app ideas include:

  1. Survey your target market to find out what they want.
  2. Use wireframes and prototypes to establish whether people like the design of the app.
  3. Use the beta testing functions in the app stores to detect bugs.

Pro Tip: Check out some of the best ways of validating ideas.

How long does it take to create an app?

The average time to develop a mobile app is six to nine months. The app design process will vary depending on the programming language, desired features, operating system, and skill of the development team. Expect the mobile app development timeline to look something like this:

  • Ideation and validation: 2–3 weeks
  • Design and pre-development: 5–7 weeks
  • App architecture: 6–7 weeks
  • App development: 3–6 months
  • Testing: 2 weeks
  • Finalization and launch: 1 week

You can use automated testing to improve the time for testing and ensure the code is free of errors. If you’re set on learning mobile app development yourself, know it could take two to three years of training before you are up to the level of an experienced app builder.

Are you ready to build your own app?

We’ve broken down a complex concept by taking inspiration from Kadama’s success. While I, the author, am not a developer, I recommend starting with a no-code app builder to get an understanding of how to develop an app, then when you get stuck, hire an app developer to take your project to the next level.

What’s your app idea, and how do you envision making it profitable?

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Author

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Brandon Boushy

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    Every movement that is performed should add value to the customer. If it doesn't, it's muda. Paul tells us about several processes Fast Cap has implemented to reduce unnecessary movement, but one that really stood out to me was the use of different color lights.[su_quote]Our forklifts are really big, and they could really hurt someone if they walk into one of the blindspots. We put a red light at the end of each aisle that turns on when the forklift is in that aisle. That helps people know not to go down it.[/su_quote]

    Eliminate Wasted Time

    How to Make an App: The Ultimate Guide (2024) - UpFlip (14)Wasted time is one of the key ways to cut waste. As humans with finite life spans, time is one of our most valuable resources. A company cannot achieve the highest levels of success without respecting its resources.Businesses measure wasted time using productivity metrics like Revenue Per Employee. At this point in time, automation is far less than the cost of an employee over 50 years, so businesses should be adopting automation to try to reach the point where employees' primary focus is adding value.Paul gave us an example of wasted time on a project creating custom parts for a customer. It was taking them 3 days to create the parts because the process required a lot of human activity.The process involved a handle that had to be pulled down multiple times per product and a duster to clean the parts as the final step.He told us:[su_quote]By adding a foot pedal that connects to the handle via a bungee cord, we were able to pull the pedal with our feet. Then we were able to find a great place for the duster where we dusted the part as we moved it to the container for shipping. These two changes cut the time to 8 hours.[/su_quote]

    Avoid Over-production

    This type of waste simply refers to producing more of a product than is needed at the current time. If you need 26,000 Fast Caps to complete the orders for the day, you only want to produce 26,000. Any more than that is waste because it will impact your storage needs.This production process can create tremendous results in terms of productivity and cost savings, but you'll need ways to make sure that orders don't slip through the cracks during the process.Fast Cap uses clipboards for expedited shipping orders. They only take the clipboard once they are ready to produce it. When they are starting to close for the day, they can easily make sure they completed the expedited orders by checking to see if any are missing.

    Don't Overprocess

    A customer expects a product to serve a specific purpose, and how well it serves its purpose impacts how well the customer will value the product. You want to do the least production necessary to create value for the customer. Anything more than necessary is waste.There are two key ways companies overprocess, including unnecessary steps to accomplish the goal of adding unnecessary features. We'll be talking about reducing steps in much more detail later, but let's look at lean manufacturing examples to prevent unnecessary features.Let's assume Fast Cap gets an order for caps for screws that go in oak cabinets. Providing a variety pack of different color caps would be an example of a wasteful feature. The majority of the caps wouldn't be used while building the cabinets.

    Respond when Defects Occur

    Defects are anything that reduces the quality of the product. Today, recognizing defects will primarily be done with automation. If a camera detects a scratch on a Fast Cap, the cap should be separated before it is put in with the other caps.If the defect could impact safety, the process should be stopped, and someone should conduct a root cause analysis of the situation. Once the cause is identified and corrected, the production cycle can continue.

    Bonus: Don't Waste Talent

    In many companies, management thinks they know best, but a lean enterprise realizes that their people know their jobs best. They perform them every day and know where there is room for improvement. Innovation occurs when you empower that talent.Paul told us that the best tool he found to eliminate waste is 3 S-ing. It stands for "sweep, sort, and standardize."[su_quote]Every day when we come in, we start our day by sweeping. This helps us spot things that are out of place and correct them. Each of us spends about 30 minutes doing this. The focus is on eliminating waste and solving problems.[/su_quote]This method empowers everyone to find areas for improvement in Fast Cap's production process. Once someone finds a way to reduce waste in the business, they make it where the processes are easily repeatable by anyone in the company.Lean techniques make it where everyone owns the continuous improvement cycle, making the business a place everyone enjoys being at.

    What are the 5 Lean Manufacturing Principles?

    How to Make an App: The Ultimate Guide (2024) - UpFlip (15)The lean manufacturing principles go beyond the Toyota Way to help organizations that provide a product or service. The principles require a true system-wide focus on continuous improvement, but what are the 5 principles of lean manufacturing?

    • Define Value
    • Identify the Value Stream
    • Create the Flow through the Value Stream
    • Establish a Pull System
    • Continuously Improve the System

    Let's look at each of these.

    Define Value

    The first step to implementing lean thinking is to define value as it applies to your organization. In lean manufacturing, value is typically focused on what adds value to the customer, but different parts of a business have different customers. There are three main types of customers that an organization will have:

    • Customers who buy a product or service.
    • Regulators who require proof of compliance.
    • Stakeholders who want proof that the improvement adds value as measured in profit.

    Each of these customers will define value differently.

    Customers

    Customers pay for a product or service based on their needs and desires. Anything that does not meet their needs is considered waste. It should be eliminated. They care about the product and customer service. Anything else is meaningless to them.Like Paul said,[su_quote]When you go a coffee shop, any steps before you brew the coffee and pour it are waste. They aren't paying you to wash the coffee pot. They are paying for you to make them a pot of coffee.[/su_quote]

    Regulators

    Regulators are concerned with companies following the rules. The rules are there to protect employees, customers, or investors. Failing to abide by them can result in huge fines, lawsuits, and even halting company operations.The cost of compliance in manufacturing is twice as high as most industries according to the National Association of Manufacturers. Unfortunately, this cost isn't really part of the value stream as defined by the customer.The value here is derived from several hidden costs:

    Spending to avoid these costs through training, documentation, and preventive measures aren't necessarily important to the customer, but they can definitely impact customers through increased costs or loss of service due to company closure.

    Stakeholders

    How to Make an App: The Ultimate Guide (2024) - UpFlip (16)Stakeholders are the people who are impacted by your company. They can be employees, stockholders, bondholders, the community you operate in, and more.You want to make them happy because they can assist your enterprise in getting additional resources to fund long-term continuous improvement initiatives and that new major project you are considering.The stakeholders might value removing waste associated with:

    • Administration costs
    • Sustainability practices
    • Reducing debts
    • Innovation management

    These are initiatives that can help enterprise-level companies to increase value despite flat or reduced demand for products. If newer companies establish lean philosophy and lean methodologies from the start, it can help them grow faster because lower costs are typically associated with increasing margins.Now that you know how to define value, keep reading to learn how to map the value stream.

    Value Stream Mapping

    The value stream is simply the process the company goes through that adds value. This will be different for companies depending on the products and services they offer.Given lean started with a car company, I figure using manufacturing a vehicle with lean manufacturing principles is a great way to give an example of value stream mapping.As you can see, the steps that add value to a car manufacturer are limited to 7 main steps. Some of the steps will have substeps that should be mapped out as well.Once you have mapped out the value stream for production, you know which steps create waste, and you should remove them to improve your lean manufacturing system. Management may not be completely familiar with the processes, so make sure to include input from key employees.If you'd like to learn more about value stream mapping, LucidChart has a great article that goes more in-depth on the subject of value stream mapping.

    Create the Flow through the Value Stream

    How to Make an App: The Ultimate Guide (2024) - UpFlip (17)After you have identified the waste, the next step is to adjust your manufacturing system to provide a continuous flow through production. Implementing lean principles may require:

    • Rearranging the manufacturing system
    • Investing in new equipment
    • Cross-training employees

    The purpose of the changes will be to help your lean production to run smoothly. It should be noted that when you cut out steps that create waste, bottlenecks may form.A bottleneck is simply the part of production that limits the throughput of the system. Bottlenecks are perfectly normal, and once you remove one, another bottleneck is likely to occur. Bottlenecks are waste that helps you easily identify where lean manufacturing productivity can improve.

    Establish a Pull System

    A pull system is one of the key lean manufacturing tools used to remove waste. A pull system is simply using demand to trigger production.Companies that hold large amounts of inventory do not use a flow pull system. They focus on creating supply and expect to sell it. As we have already discussed, this is one of the 7 types of waste that should be eliminated when manufacturing lean.Let's discuss one of the most commonly used tools for implementing a pull system: the kanban board.

    Use a Kanban Board to Manage Lean Production

    The most common lean management system to operate using the pull method is the kanban board. Lean practices will vary based on the size and revenue of the organization, but a kanban board is a method of adding each order or project to the board and documenting the process through the cycle.The low-cost method of a kanban board can be done on a wall with Post-its like the picture below.Alternatively, you can use lean technology systems like Jira to manage each project with greater detail. Managing each project is simple with Jira, and they offer a free version that can support up to ten users.The photo below is an example of a Kanban board from Jira that I use with one of my clients.Paul told us about two of the processes Fast Cap has in place to make his approach to Kanban boards work for them:"We use clipboards for expedited orders. That helps us know when there's a high priority order we need to search the warehouse for to meet the shorter lead time.""We use color-coded order papers to specify which day the order came in. If there are multiple colors, then we know there's a burden that needs to be addressed, and we adjust our processes."At this point, you know how to take the first steps to adjust your manufacturing to lean production strategies to reduce waste, increase quality, reduce cycle time, and provide world class services, but lean manufacturing doesn't stop there.Keep reading to learn the last step to becoming truly proficient in lean manufacturing.

    Continuously Improve the System

    How to Make an App: The Ultimate Guide (2024) - UpFlip (18)Lean Manufacturing is more than just management jargon or a manufacturing strategy to improve productivity. Lean operations are known for their innovation.The lean manufacturing method can be used in all types of businesses to improve productivity, processes, quality, and services.Lean manufacturing is focused on continuous improvement. Management knows that you'll never reach perfection, but it's human nature to want to get better and better as time goes on. When processes are improved, new bottlenecks occur, which create more opportunities to remove more waste.The world needs the management tools that are necessary to run a lean production system. Increasing productivity is one of the key tools companies and governments can use to keep inflation low.The more efficient processes we use, the lower the cycle time, the better quality we can make those products and services.Everyone should take some time to learn about lean manufacturing processes and how to implement them in your organization and project management system. Lean manufacturing will make each project run more smoothly.Here are some references to learn more about lean manufacturing: The Toyota way, six sigma, and other tools for you to implement lean manufacturing in your workplace:

    We hope the advice from Paul Akins has helped you understand the concepts involved in implementing lean manufacturing.Whether your goal is implementing lean manufacturing, improving your quality, improving your processes, or reducing management influence by empowering employees, lean offers tools to help you succeed.Sign up for our newsletter to get more great tips from business owners like Paul!

    Standard Operating Procedures (SOP): The Complete Guide

    Why do some companies scale while others grow, burn out, and collapse? Why do some small business owners barely work and make millions, while others become a slave to their business?

    Over the last two years, we have gotten inside looks into some amazing businesses, and the owners all share similar insights. Their secret? You need standard operating procedures.

    Remarkably, the largest companies in the world make up to $2 million per employee (excluding the energy industry) while solo entrepreneurs make an average of $50k per year. SOPs, or standard operating procedures, are the basis for these gains because they are the stepping stone to automating a business.

    [su_note note_color="#dbeafc"]

    We’ll look at how to implement standard operating procedures to help your company run more smoothly. We’ll also provide SOP templates and examples to get you started. Click on a link below to jump ahead to the part that interests you.

    • What are SOPs (Standard Operating Procedures) in Business?
      • Industries That Use Standard Operating Procedures
      • Why are SOPs Important?
    • Standard Operating Procedure (SOP) Templates
    • 5 Elements of SOPs
    • How to Create SOPs
      • Step 1. Identify Pain Points
      • Step 2. Establish Solution
      • Step 3. Implement a Solution
      • Step 4. Write the SOP Document
      • Step 5. Implement the SOP
      • Step 6. Training Employees
      • Step 7. Refine and Update
    • What are the three types of SOP format?
    • What is a Standard Operating Procedure (SOP) Plan?
    • Sample Standard Operating Procedure Checklist
    • SOP Frequently Asked Questions

    [/su_note]

    What Are SOPs (Standard Operating Procedures) in Business?

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    A standard operating procedure (SOP) defines the step-by-step process to complete a routine task. SOPs are created to help companies:

    1. Perform more effectively
    2. Maintain quality
    3. Maintain consistency
    4. Reduce rework
    5. Comply with regulations
    6. Delegate tasks
    7. Grow

    Even small businesses and startups benefit from SOPs. For example, entrepreneur Christopher Mondragon told us:

    [su_quote]Exceptional customer service will help cleaning companies start making money in days. Two things I do that others don’t is my phone support is available from 7 a.m. -11 p.m., seven days a week. I also have an online system where people can go online, put in their information, and book it without talking to anyone. Customers love it![/su_quote]

    These are the kind of SOPs Chris used to grow his cleaning business to $1.5 million in record time. Would you like to achieve more in your business?

    Find out how Chris did it below.

    [su_youtube url="https://youtu.be/d4Iip7BHXwg"]

    Then sign up for our 7-figure cleaning blueprint where we provide all the tools Chris uses to succeed.

    If cleaning doesn’t sound like the right business for you, get ready to dig deeper into what makes a good standard operating procedure.

    Industries That Use Standard Operating Procedures

    Every industry has standard operating procedures. Some industries have more government regulation and therefore more stringent SOP documents. Some of the most regulated industries include:

    • Manufacturing
    • Transportation
    • Health care
    • Financial institutions
    • Energy production
    • Professional services
    • Business administration services

    In fact, there are over three million regulations governing businesses in the United States.

    I can’t imagine running a business that has employees without a clearly defined SOP document. We have dozens of them just to get this blog out to you. We have a keyword research SOP, a blog writing SOP, an editing SOP, a graphic design SOP, a WordPress SOP, not to mention all the accounting, payroll, and other SOP documents that businesses like ours need to follow.

    Why Are SOPs Important?

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    Standard operating procedures are important because they:

    1. Reduce training time
    2. Increase quality
    3. Improve brand loyalty
    4. Reduce regulatory penalties
    5. Prevent knowledge loss

    Standard Operating Procedure (SOP) Templates

    Our mission at UpFlip is to provide the best tools to help you succeed in business. That’s why we've created a template for SOP creation and other helpful resources. Check out some of the standard operating procedure documents we’ve created for you:

    • Standard Operating Procedure pdf
    • Step-by-Step Standard Operating Procedure template word
    • Stample Standard Operating Procedure Checklist for Hiring and Onboarding
    • Sample SOP Document

    5 Elements of SOPs

    A standard operating procedure (SOP) should include at a bare minimum:

    [su_note note_color="#dbeafc"]

    1. Purpose
    2. Roles and Responsibilities
    3. Quality Requirements
    4. Procedures
    5. References

    [/su_note]

    If you want a more formal SOP document, you might also want to include a header, scope, appendix, revision history, and signatures.

    How to Create SOPs

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    Creating Standard operating procedures follows a simple process:

    1. Identify Pain Points
    2. Establish Solution
    3. Implement Solution
    4. Write the SOP Document
    5. Implement SOP
    6. Train Employees
    7. Refine and Update

    Entrepreneur Adam Hill also uses SOPs in his vending machine business. He uses them for standardizing machines, determining his route, and deciding how much to pay for a vending route. Check out our interview with him below.

    You can also pre-enroll for our free vending machine training course.

    Let’s look at each step in the process so you can start creating your own effective SOPs.

    Step 1. Identify Pain Points

    Pain points are routine tasks that impact your company on a regular basis. Your pain points may be challenges like:

    [su_note note_color="#dbeafc"]

    • Training new employees to do a specific job
    • Complying with industry regulations
    • Reducing the time a business process consumes
    • Improving quality control
    • Reviewing employee performance

    [/su_note]

    Make sure to identify why these are pain points, how much time or money they consume, and what solutions you could use to solve them. This step will be the basis for the purpose section for your SOP forms when you create them.

    Next, we’ll provide an example of a pain point.

    SOP Example Pain Point:

    We’re going to provide standard operating procedure examples throughout the article.

    Given one of the main pain points companies have today is the ability to find employees, I’m going to tackle this concern in many of the SOP examples. You might describe the pain point in one of the following manners:

    1. Hiring new employees costs the company $10,000 in lost productivity every time we hire. The goal of this SOP is to improve the company’s retention of employees.
    2. Our business is growing so fast that we can’t hire enough employees. We aim to attract more candidates so we can fill positions faster.

    Step 2. Establish Solution

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    Once you’ve identified a problem, you’ll want to identify the solution.

    Business processes will vary from company to company, but you want to consider solutions that solve the problem as easily as possible. Using the hiring example, some solutions might include:

    • Adopt an SOP to offer current employees up to 5% more pay than competing job offers to reduce turnover.
    • Increase employee referral bonuses.
    • Increase pay packages for new hires.
    • Partner with a staffing agency to offer temp-to-hire positions.
    • Run paid ads for job openings.
    • Include salaries in job descriptions.
    • Remove or reduce educational or experience requirements from job descriptions.
    • Do keyword research for job descriptions.

    Numerous solutions can be implemented to solve any problem with business processes. Hopefully, you’re starting to get some ideas about what standard operating procedure we’re going to create to solve the problem of not finding enough employees.

    Step 3. Implement a Solution

    Next, you’ll want to implement the solution to your problem. When you’re in the process of SOP creation, you may not get it right the first time, but make sure to write step-by-step instructions of what you did. This will be the basis for the SOP format.

    Many of the suggestions to solve employers’ hiring problems employers centered around the job description, which means you might want to adopt standard operating procedures that work like this:

    1. Perform keyword research for job descriptions.
    2. Analyze pay for a position on the local level and set your salaries on the high end. (Yes, I know it costs more, but better pay means better candidates and happier employees. If the pay is higher than that of current employees, give your entire team a raise so they don’t get upset.)
    3. Write the job description. Make sure to include the keywords and salary information.
    4. Reduce or remove educational or experience requirements from existing job descriptions.
    5. Share the posting with employees. Remind them about your referral program. Add a perk and ask them to share.
    6. Share the posting on job boards. You don’t have to do paid promotion at first, but it might help if you need an employee fast.
    7. Contact a staffing agency. Discuss your needs and budget with them.
    8. Run paid ads. If the above steps haven’t been successful, paying for preferential treatment in the job listings is worthwhile.

    Step 4. Write the SOP Document

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    Now that you have a process, you’ll want to write the SOP document. You want to make it foolproof. Personally, I like to give the document to someone who has no understanding of the subject and ask them to follow the directions in the standard operating procedure.

    Let’s look at how to write SOPs.

    How to Write a Standard Operating Procedure

    Writing SOPs shouldn’t be difficult. The point is to make them easy to follow. You’ll want to:

    [su_note note_color="#dbeafc"]

    1. Consider your target audience
    2. Create a cover page
    3. Add a Table of Contents
    4. Include the Purpose
    5. Include Roles and Responsibilities
    6. Include Quality Requirements
    7. Write the Standard Operating Procedure (SOP)
    8. Provide References
    9. Include the Revision History
    10. Include Document Authorization

    [/su_note]

    Consider Your Target Audience

    Before you begin developing SOPs, you should identify the relevant employees, their prior knowledge, and the SOP format most likely to communicate the SOPs properly. Do they need technical SOPs, step-by-step instructions, or hierarchical SOPs?

    Make sure to write in an active voice and use language employees understand. Once you’ve considered these factors, you can begin writing.

    Create a Cover Page

    The first page you’ll create is a cover page. It should be obvious what the standard operating procedure is about. The best way to do that is to create a title page with the:

    [su_note note_color="#dbeafc"]

    1. Name of the company
    2. Name of the standard operating procedure
    3. Unique SOP identification number
    4. Most recent revision date

    [/su_note]

    We'll provide you with an SOP cover page template. Get your copy and more helpful documents in our free SOP template download below.

    Add a Table of Contents

    If your standard operating procedures don’t fit on a single page, include a table of contents. This is especially true if you have a three-inch-thick notebook with all the standard operating procedures. No one wants to read an entire rule book to find a single policy.

    Include the Purpose

    The purpose or scope tells people what the SOP is about. You should have already defined this in the previous steps. Now it’s just a matter of communicating what the SOP covers, what it doesn’t cover, and why employees perform the new SOP as directed.

    If you provide digital (not printed) standard operating procedures, provide links to other SOPs mentioned in the purpose.

    Roles and Responsibilities

    You’ll want to define who will implement the standard operating procedure, who will check the procedure, and anyone who may need to be aware of the SOP.

    Quality Requirements
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    Depending on the standard operating procedure, you may have quality control measures in place to make sure you achieve a positive outcome.

    For instance, a t-shirt design SOP might specify that an acceptable design is only 1/16” off-center and that the measurements are taken by a machine. You might also want a human to check every 10 pieces to verify there is no equipment failure.

    Write the Standard Operating Procedure

    SOP writing should be as concise as possible and should include images for a better understanding of the intent. Make sure to give examples of the key steps. Digital SOPs can have videos so people can watch the SOP in action.

    Provide References

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    If there are additional resources that a team member needs to understand, make sure to include them in the resources. This might include customer complaints, organizational knowledge, internal processes, relevant laws, and more.

    Include Revision History

    As you grow, your standard operating procedure will evolve to be more effective. You’ll want to document changes. This can be helpful for helping employees understand how the SOP format has changed over time and why.

    Document Who Authorized The SOP
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    Large organizations might need authorizations from specific people before they implement standard operating procedures. Make sure to include a space for these.

    Step 5. Implement the SOP

    At this point, you’ve defined the SOP and written out the documentation, but you still need to implement it. Implementation could mean:

    1. Adopting and integrating software into your business
    2. Buying new tools or equipment (This is common in fields that require personal protective equipment.)
    3. Training employees

    During this stage, your main goal is preparing your business to implement clearly defined SOPs. If your new SOP impacts other SOPs, edit them as well. For instance, new compliance standards would impact both the onboarding process and ongoing employee training SOPs.

    Step 6. Training Employees

    Creating SOP templates for your employees to work with can help you achieve more with fewer resources, but you’ll need to train your employees on the new SOP to reach maximum efficiency. Common ways of training employees on the company policies include:

    • Providing written SOPs upon hire.
    • Top employees training new employees.
    • Sending an email about policy changes.
    • Having a team meeting or training. These can be virtual or in-person, but allowing employees to perform the step-by-step SOP to see it in action normally works best. It helps them see the SOP’s impact on their workflow and provides useful feedback.

    Step 7. Refine and Update

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    No matter how effective SOP writing is, you’ll always find better ways to complete a process as technology changes, your skill sets increase, and your business grows.

    After you create standard operating procedures, make sure to go back to them occasionally and make sure that they still adhere to regulatory compliance and best practices.

    What Are the Three Types of SOP Format?

    A standard operating procedure will normally use one of three SOP formats:

    [su_note note_color="#dbeafc"]

    1. Step-by-step SOP
    2. Hierarchical SOP
    3. Flow Chart SOP

    [/su_note]

    Let’s look at each SOP format to understand how to create standard operating procedure documents.

    Step-by-Step SOP

    A step-by-step SOP shows how to complete a task by completing a series of steps from a sequentially ordered list. How-to guides and recipes are good examples, but there are many other uses as well.

    In fact, every blog we write on how to start a business follows a standard operating procedure (SOP) template. We just alter them based on the requirements to start each business.

    These SOPs follow the sequence:

    [su_note note_color="#dbeafc"]

    1. Step 1.
    2. Step 2.
    3. Step 3.

    [/su_note]

    These are the most common SOPs and are sometimes referred to as step-by-step instructions or workflows. These can be automated in many scenarios to create a quality output faster.

    Hierarchical Format SOP

    When written instructions would be too complex for employees to follow, you may need to break them down into a hierarchical SOP where the knowledge for one part of the task is covered in one SOP document, and the next part of the process is separate.

    For example, hiring employees is a huge task. If you try to include the entire process in one step-by-step guide, it will be overwhelmingly long.

    Developing standard operating procedures using the hierarchical format might follow an SOP template that looks like this:

    1. SOP: Hiring Employees (SOP1)
      a. Notifying HR of Hiring Needs (link to SOP2)
      i.Submit termination paperwork
      ii.Submit form to create job description
      iii. Other associated tasks (List all)
      b. Researching Hiring Market (Link to SOP3)
      c. Creating Job Descriptions (Link to SOP4)
      d. Sharing Job Descriptions (Link to SOP5)
      e. Interviewing Applicants (Link to SOP6)
      f. Confirming New Hire Job Acceptance (Link to SOP7)
      g. Preparing New Hire Paperwork (Link to SOP8)
      h. Procuring Tools (Link to SOP9)
      I. Granting Software Access (Link to SOP10)
      j. Setting Up Workspace (Link to SOP11)
      k. First Day Tasks (Link to SOP12)
      l. Orientation Tasks (Link to SOP13)
      m. Probationary Meetings (Link to SOP14)

    Each of the letters in this list would serve a specific purpose that has hierarchical steps. The full process to complete the fourteen tasks listed could require hundreds or thousands of steps, and the people involved could span across different teams of employees.

    Flow Chart SOP

    When processes depend on changing variables. use flow charts like the one below. To create an SOP template for a flow chart, you need to determine what the relevant decisions are.

    As an example, we created this flow chart to help you decide what type of standard operating procedure templates to use. There are 3 relevant decisions that impact which template you should create:

    1. Is there a process to follow?
    2. Is the process difficult to follow?
    3. Do decisions change the process?
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    Based on the answers, you get a different result that shows you how to make SOPs easier to follow. Using this strategy maintains organizational knowledge and can be the basis for an SOP plan, which we’ll discuss next.

    What Is a Standard Operating Procedure (SOP) Plan?

    An SOP plan is a document you may need to create when you grow from being a single person running a small business to hiring employees.

    You have certain ways you like things done, and the best way to get employees to follow your hierarchical steps is to create an SOP for anything that is important to you. You’ll then train the employees using the SOP and provide them documents and work tools that make it easier to follow the SOP.

    You might include the following elements in an SOP plan:

    1. What SOPs you need
    2. Templates for standard operating procedures
    3. SOP naming conventions
    4. When and how to edit each standard operating procedures template

    Sample Standard Operating Procedure Checklist

    We’ve created a sample standard operating procedure checklist for hiring and onboarding employees. Download the checklist along with the standard operating procedure guidelines and other templates we created to help you get started with SOPs.

    SOP Frequently Asked Questions

    What is an SOP?

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    The SOP meaning in business stands for standard operating procedure. The definition of standard operating procedure is a written process that is followed every time the process needs to be repeated.

    Why SOPS Are Important

    SOPs are important because the majority of tasks are repeated consistently during the course of business. Documenting and following standard operating procedures helps businesses:

    1. Reduce decision making
    2. Increase efficiency
    3. Increase quality
    4. Comply with government regulations
    5. Train new employees
    6. Maintain the body of knowledge

    Technical vs. Management SOPs

    Technical SOPs explain how to perform and complete tasks while management SOPs explain how to create, update, distribute, and oversee other SOPs. As an example, Technical SOPs are used for routine tasks like payroll, work orders, and inspections, while management SOPs are used to maintain consistency in the SOP full form creation.

    How Businesses Use SOPs to Improve Efficiency

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    Every time you make a decision, you have to think about the factors that go into the decision. When businesses create standard operating procedures, they eliminate the decision-making process for that procedure, which increases efficiency.

    This also makes training easier because everyone has the same method of performing a task. This standardization also decreases defects and errors, which leads to greater efficiency.

    What is a Standard Operating Procedures Manual?

    A standard operating procedure manual is a list of all standard operating procedures gathered in one place.

    Today, an SOP manual is best kept in the cloud where all employees can access it, but for brick and mortar businesses, the standard operating guidelines may also need to be printed and stored in a readily accessible location.

    What Are SOPs Doing for Your Business?

    As you can see, there are many benefits to implementing SOPs in a business. No matter the size of your company, you can benefit from defining your standard operating procedures.

    What are some ways that you have defined your business operations?

    • Complying with Government Regulations
    • Automating Processes
    • Training Employees
    • Other - Tell us in the comments!

    Business ideas

    How to Start a $1M/Month Tow Truck Business

    Did you know that 69 million vehicles need to be towed each year?

    That’s nearly 190K people who call up a towing business every day.

    We talked to Vanice and Vincent Serrano, founders of ASAP Towing, to find out how to start a tow truck business that makes more than $10M each year. They provide insights on how towing services make money, how to hire employees, how to become a tow truck driver, and more.

    [su_note note_color="#dbeafc"] We’ll share insights, strategies, and tips. Click on one of the links below to learn more about starting a tow truck business, or just continue reading.

    • Tow Truck Business Case Study: ASAP Towing
    • Learn About the Towing Industry
    • How to Start a Tow Truck Business
      • Step #1. Identify Your Target Market
      • Step #2. Research Local Regulations
      • Step #3. Create a Tow Truck Business Plan
      • Step #4. Consider a Startup Loan
      • Step #5. Register Your Business
      • Step #6. Open a Business Bank Account
      • Step #7. Get Tow Truck Business Insurance
      • Step #8. Get the Required Licenses and Permits
      • Step #9. Buy Equipment and Tools
      • Step #10. Develop and Implement a Marketing Strategy
      • Step #11. Provide Great Customer Service
    • Frequently Asked Questions
    • Hiring Tips
    • Top Towing Influencers
    • Conclusion [/su_note]

    Tow Truck Business Case Study: ASAP Towing

    Vincent grew up working in auto repair shops owned by his dad, but he wanted to have a business to call his own. They already owned a tow truck and had land, so they decided to start a new tow truck company.

    The business venture was mostly Vanice and one employee during its first year. About 18 months in, Vincent had to quit his day job and work at ASAP full time because it was making $250K per year.

    The local tow truck company offers towing services for breakdowns, lockouts, accidents, impounds, and more. Check out our interview with Vincent and Vanice below.

    https://www.youtube.com/watch?v=l2GNPp07jPo

    Learn About the Towing Industry

    Before we discuss how to start a towing company, it’s important to learn all about towing and how the industry operates. We’ll discuss:

    • The cost to start a tow truck business
    • The amount towing vehicles makes
    • Industry profit margins
    • Major players
    • Industry outlook
    • Legal requirements
    • How to get a tow truck driver license

    How much does it cost to start a tow truck business?

    Vincent told us starting your own towing company requires around $10,000 to get a truck, licenses, and towing equipment. We’ll discuss individual costs more in other sections.

    How much do tow truck drivers make?

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    As of January 26, 2024, the average salary for a U.S.-based tow truck driver is $44,198, with a range of $38,820–$50,211, and an average hourly rate of $18.54.

    You’ll normally want to pay yourself this salary in addition to some profits from the business when you are an owner-operator.

    Your location, experience, employer, skills, and education may impact the pay for tow truck driver jobs. Some drivers will also get bonuses and tips.

    According to Indeed, the tow truck driver salary is highest in the following cities:

    1. Milwaukee, WI
    2. Sacramento, CA
    3. Los Angeles, CA
    4. Austin, TX
    5. Las Vegas, NV

    How much profit can a towing business make?

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    Transportation businesses normally make 30.59% gross margins and 5.91% net margins. Some people who own towing companies make up to 33.65% profit, which means that the Serranos are likely bringing in somewhere between $700K and $4 million in profits.

    Who are the major players in the towing business?

    Because many tow truck businesses are privately held companies, it is difficult to find accurate revenue numbers for the largest towing businesses. Along with ASAP Towing, some other large tow truck businesses include:

    What is the towing industry’s outlook?

    IBIS World values the U.S. towing industry at $12.5B and expects it to grow around 2.9% in 2024. They expect it to continue growing at a faster rate after inflation settles down.

    Any industry that exceeds the GDP growth in the U.S. is a great one to enter as a business owner.

    What are the requirements for a tow company?

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    Before starting a tow truck company, you will need various tools, permits, and licenses. Consult your local small business office, the DMV, or a lawyer who specializes in tow truck businesses.

    A tow trucking company will normally need:

    • Drivers with class B driver’s licenses
    • Business structure as a limited liability company (LLC) or corporation
    • Comprehensive auto insurance with uninsured motorist insurance and higher limits than the state minimum (no less than $250K, but $1M is better)
    • Business insurance
    • High physical damage insurance
    • An oversized vehicle permit (depending on what you will be towing)
    • Indictment management permit (if towing without consent)

    How to Get a Tow Truck License

    To drive a truck with below a 26,000-pound towing capacity, you only need a regular driver’s license. You’ll need a commercial driver’s license (CDL) for anything bigger.

    That means you’ll need to take a CDL course, which takes about a month. Then you’ll need to pass the DMV test.

    Next, we’ll look at how to start a tow truck business.

    How to Start a Tow Truck Business

    Starting a tow truck business requires special considerations because of the nature of dealing with vehicular accidents and repossessions. You’ll want to follow the process below to start a successful towing business:

    1. Identify your target market.
    2. Research local regulations.
    3. Create a business plan.
    4. Consider a startup loan.
    5. Register your business.
    6. Get the required licenses and permits.

    7. Buy equipment and tools.
    8. Develop a marketing strategy.
    9. Get liability insurance.
    10. Open a business bank account.
    11. Provide excellent customer service.

    Keep reading to learn how to start a towing business.

    Step #1. Identify Your Target Market

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    Tow truck companies use multiple business strategies to bring in revenue. An indispensable strategy is identifying your target market. Potential customers include:

    1. Insurance companies: Companies like AAA and Roadside America need towing and roadside assistance for their customers.
    2. Government agencies: These entities impound cars and need someone to tow them. Not that there may be minimum truck requirements.
    3. Banks and lenders: Repossession services work with banks and lenders. Learn more about repo laws on the American Recovery Agency website.
    4. Motorists: Towing businesses can also work with civilians to tow vehicles when they break down or are otherwise immovable.
    5. Subcontracting: Many businesses outsource their towing needs.
    6. Automotive companies: A towing business might also work with car dealerships and auto auctions to deliver cars to dealerships or customers.

    Step #2. Research Local Regulations

    Every towing business needs to understand the local, state, and federal laws that the automobile towing industry operates under. Make sure to check the regulations for all levels of government based on the towing services you provide.

    A tow truck operator will normally be governed by federal law in two scenarios:

    1. Maximum towing capacity for different types of trucks
    2. Interstate commerce laws, which come into play when commercial vehicles cross state lines

    States and local governments will often have laws and regulations that govern the tow truck industry, including minimum tow truck insurance and CDL requirements.

    Step #3. Create a Tow Truck Business Plan

    You don’t have to write a towing business plan, but it won’t hurt. It will help you keep track of how your towing company is progressing toward its goals. Tow truck business plans should follow a process similar to this:

    1. Find customers.
    2. Get your permits and licenses to drive a tow truck.
    3. Start your company.
    4. Buy a tow truck.
    5. Start towing vehicles.
    6. Follow a marketing plan to take on more work.
    7. Buy more trucks.

    Download our business plan template, then check out our interview with Mike Andes on how to write a business plan below:

    https://www.youtube.com/watch?v=Seac5PbUZXk

    Step #4. Consider a Startup Loan

    Starting a towing business isn’t cheap. With the cost of a flatbed truck, tow truck insurance, commercial auto insurance, and small business insurance, you can expect to spend $10K to start a towing company. Other sites estimate the tow truck business startup cost can range from $62 to $2M.

    • Personal funds or assets
    • A loan from family or friends
    • Funds from a business partner
    • Government programs
    • Crowdfunding
    • Credit cards
    • Home equity loans
    • Business loans (Check out our partners.)
    • Rollover for business startups (ROBS)

    The Small Business Administration (SBA) offers free courses on financing options and funding programs. For info on using personal funds to start a business, check out this article from The Hartford.

    Step #5. Register Your Business

    Registering a tow truck business will require you to:

    1. Choose a business name: You’ll want a tow truck business name that is available as a website domain name, social media handle, and registered business name with your secretary of state and the U.S. Patent and Trademark Office. Check domain availability on GoDaddy.
    2. Create a business structure: You’ll want to get either an LLC or a corporation when starting a tow company. You do not want to get a sole proprietorship because it will expose your personal assets to a lawsuit if you get in a wreck with the tow truck.
    3. Apply for an EIN: An employer identification number (EIN) is required to file taxes for business entities on the IRS website. It is also used to associate employee payroll taxes with the correct company.
    4. Acquire a sales tax permit: Most states have a sales tax, and you need to adhere to their requirements. This blog isn’t the place to discuss the permits for all 50 states, but Avalara has a guide on sales tax permits. Check it out.
    5. Labor law posters: All employers must display workplace posters that signal they’re following labor laws. You can download them from the Department of Justice website. You must also follow all hiring laws.
    6. Unemployment Insurance (UI): You’ll have to pay about $420 per employee on a federal level plus any state UI. Check the U.S. Chamber of Commerce for more information.

    Step #6. Open a Business Bank Account

    Having an open bank account for your business is crucial to keeping your personal finances and tow truck business finances separate. If you have a limited liability company or a corporation, you’ll also need it to get business loans and personal liability protection.

    If you have a business bank account, you can also get a business credit card and potentially commercial truck financing.

    Step #7. Get Tow Truck Business Insurance

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    You’ll want a variety of insurance policies when you own tow trucks. You’ll want:

    • Auto liability insurance: covers the vehicle owner if one of their tow truck drivers gets in a wreck
    • Uninsured motorist insurance: covers your flatbed truck and your employee if an uninsured driver hits the vehicle
    • Workers compensation insurance: covers the medical fees and lost work if employees get hurt or killed on the job

    When you own tow truck company assets, you’ll also want various types of business insurance, like general liability, a business owner's policy, and commercial property insurance. Try Simply Business to get quotes from many of the best business insurance companies.

    Step #8. Get the Required Licenses and Permits

    As stated, tow trucks may require you to apply for additional permits and licenses. We suggest anyone who wants to tow vehicles reach out to a local business law attorney to verify that they have complied with all laws and regulations.

    Step #9. Buy Equipment and Tools

    One of the major business expenses for a successful towing company is the cost of flatbed trucks for hauling wrecked vehicles. Some of the places you can find the different types of tow trucks include:

    Step #10. Develop and Implement a Marketing Strategy

    You’ll want to focus on marketing when starting a tow truck business. Vincent suggests using the following marketing for tow trucks:

    • Website
    • Google Ads
    • Instagram and Facebook
    • Videos platforms

    Launch a Website

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    Creating a website helps people get the information they need about the services you offer, how much they cost, and where your business is located.

    Some services you might list on your website include:

    • Roadside assistance
    • Repossession services
    • Impounding and storage
    • Vehicle auctions
    • Heavy-duty towing services

    Tow places should optimize their website for search engines for search engines. For example, adding a Google Map location to their website’s footer can help it show up higher on Google.

    Vincent told us he has one company that does his videos, another that does search engine optimization, and a third that does social media. You can find all-encompassing services, as well.

    Google Ads

    Your business budget should include some expenses for advertising on Google. Vincent told us:

    [su_quote]We’re spending a little over $1,000 per month on Google right now.[/su_quote]

    Instagram and Facebook

    Vincent told us that he is fairly new to Instagram, but it is starting to provide some returns. He said he has found success on Facebook.

    Videos

    Like many business owners, Vincent is starting to get into video marketing.

    When you start a tow truck business, you can create videos about the common types of calls a tow operator gets. You can also explain how to do things like change a battery, replace a tire, and what to do in an accident—but make sure not to give any legal advice.

    How much should a towing business spend on marketing?

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    Established tow truck companies should spend between 2% and 10% of desired revenue on marketing, depending on whether they are marketing their towing business to businesses or consumers. Business-to-consumer companies normally spend more on marketing.

    According to entrepreneur Thomas Minieri, new companies should spend up to 20% of their target revenue on marketing to help them grow faster. You will normally want to spend between 15% and 20% of your budget on advertising costs.

    Despite the suggestions, many small business owners spend much less on marketing. For instance, both Kenneth and Vanice spend less than 1% of their revenue on marketing.

    Step #11. Provide Great Customer Service

    Tow companies need to provide great customer service. Whether you’re towing for law enforcement, a business, or people in need of repairs, you should try to be compassionate.

    Towing companies often provide emergency roadside assistance, but some partner with other businesses to transport vehicles that are (often unintentionally) parked illegally. When someone gets their car towed, remember they may not have known that their car was parked improperly.

    Now that you know how to start a tow truck business, let’s look at some frequently asked questions about the industry.

    Frequently Asked Questions

    We’ll start with the question on everyone’s mind:

    How much do tow trucks cost?

    There are a few different types of trucks:

    • Flatbed tow truck for sale
    • Ramp trucks for sale
    • Wrecker truck for sale
    • Integrated tow truck for sale

    In most cases, expect to spend $25K or more.

    How can I start a successful tow truck business with no money?

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    You have to start somewhere. Kenneth suggested the following solutions:

    1. Can you finance?
    2. Can you get a lease on a truck?
    3. Can you ask friends and family?

    He also told us:

    [su_quote]I went looking for a loan so I could buy a tow truck and found out that you can’t get a loan to start a business unless you’ve been in business for two years.

    I wound up going into it on a lease, rent to own. The truck sold for $50,000. By the time I’m done paying for the truck, it’ll be $106,000.[/su_quote]

    He went on to say:

    [su_quote]The benefit of leasing is you can get into a vehicle with a limited amount of money. The downfall of it is, if you don’t find the right leasing company, you’re gonna be paying them to double whatever the original amount was. So do a little diligence and find out. If they say there’s no puny penalty for prepayment, make sure that the amount is going to be adjusted.[/su_quote]

    There are more ways to fund a towing company.

    Common funding paths include:

    • Personal funds or personal assets
    • A loan from family or friends
    • Funds from a business partner
    • Government programs

    The SBA offers free courses on financing options and funding programs. For info on using personal funds to start a business, check out this article from The Hartford.

    Running the tow truck company is what you will spend most of your time doing. This includes aspects like hiring employees, helping customers, keeping inventory in stock, accounting, and payroll.

    Hiring Tips

    Kenneth had a lot to say about hiring drivers. He said the most important aspects of drivers are:

    1. Do they have the required licensing?
    2. Do they stay in communication with the owner?
    3. Do they have mechanical experience, or are they willing to learn?

    Without the required licensing, they won’t be able to earn money. But the other aspects are more important to focus on for the bigger picture. Here’s what he had to say about communication:

    [su_quote][An employee is valuable] when they stay in contact with you and they keep you aware of what’s going on with your vehicle. If they’re having any problems, just tell me what your problem is. And I will give you the answer, ’cause my job is to help you.[/su_quote]

    He also emphasized the importance of being mechanically inclined:

    [su_quote]I’ve hired three people in the last month. I had to fire one quick because I explained to ’em, you know, the truck needs maintenance. I can’t be driving 16 hours a day and work on my truck, your truck, and everybody else’s truck.

    It’s just not gonna happen. You have to take care of the truck. So, if you don’t know how to be a car mechanic, that probably is a tough spot to begin with.

    I’m even willing to teach you what you need to know. I don’t have a problem with that because we succeed together as a team or we fail as a team.[/su_quote]

    Top Towing Influencers

    Find out what other people in the industry are doing:

    Conclusion

    We’ve covered how to start a tow truck company; now it’s your turn to get the licenses and permits, find some customers, get a truck, and start towing.

    If you’ve already started one, what has been the most challenging part of starting an independent towing service?

    Business ideas

    Comments

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    jason@2024-04-21 23:12:07

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    FAQs

    How to Make an App: The Ultimate Guide (2024)  - UpFlip? ›

    The easiest and most common revenue stream for app developers is in-app advertising which is more often used in free apps. You can choose from displaying commercials to advertising affiliate products and getting paid for every click, view, and install from the ads.

    How do I make my own app? ›

    In simple terms, you need to:
    1. Define your app concept & target audience.
    2. Determine the monetization model.
    3. Decide on the features.
    4. Create user journeys & wireframes.
    5. Design the user interface (UI)
    6. Create the app in a test environment.
    7. Conduct quality assurance (QA)
    8. Upload it to the app store.
    Jun 18, 2024

    How to make an app that makes money? ›

    The easiest and most common revenue stream for app developers is in-app advertising which is more often used in free apps. You can choose from displaying commercials to advertising affiliate products and getting paid for every click, view, and install from the ads.

    How to make an app with coding? ›

    How to code an app: Step-by-step guide
    1. Step One: Plan.
    2. Step Two: Design.
    3. Step Three: Set up your development environment.
    4. Step Four: Write unit tests.
    5. Step Five: Code the mobile app.
    6. Step Six: Test.
    7. Step Seven: Publish.
    Sep 26, 2023

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    Appy Pie's free app builder offers a user-friendly interface to build mobile apps without coding. Just input your business name, pick an app category, select your ideal color palette, and choose the device for app testing. Incorporate features you need, and you're ready to launch your app.

    Can a beginner make an app? ›

    But if you want to create an app for real users, using an app maker or DIY app builder is the recommended route. These make it possible to build an app without learning Python, C++, or other languages. Using an app maker allows anyone to create an app from scratch—no coding or app development skills are required.

    Is it hard to build an app? ›

    App development is easy if you're using a no-code app maker. Otherwise, it will depend on your technical skills existing knowledge of programming languages. If you're not tech-savvy and you don't know how to code, the ease of development falls on your team, budget, and development method.

    How much does it cost to create an app? ›

    The average cost of developing a simple app is $5,000 – $50,000. A simple app comes with a set of basic user features such as a login system, user profile facility, dashboard and limited administration. The cost of a medium complex app is $50,000- $120,000.

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    You don't need a full-time team to build your dream app. The freelance market is bustling with talented developers looking for their next project. Platforms like Upwork and Freelancer can connect you with the skills you need at a fraction of the cost of hiring an in-house team.

    How long does it take to create an app? ›

    How Long Does It Take to Develop an App: In a Nutshell. The development span for an average app can range from 4 to 7 months. The time required to build one depends a lot on the project's complexity, the number of features, and the expertise of software developers.

    Can a free app become paid? ›

    If you don't want to include ads in your free application, you can still make money with it by utilizing one or a combination of the following models:In-app purchase and a freemium models: Subscription model. Sponsorship model. Crowdfunding model.

    How much does it cost to build an app? ›

    Mobile app complexity

    The average cost of developing a simple app is $5,000 – $50,000. A simple app comes with a set of basic user features such as a login system, user profile facility, dashboard and limited administration. The cost of a medium complex app is $50,000- $120,000.

    Is it free to create your own app? ›

    💡 Can you create an app for free? Yes, you can create an app for free using specific platforms and services. Thanks to pre-built templates, drag-and-drop interfaces, and automatic code generation, these platforms can help you build an app without any coding knowledge.

    Does owning an app make money? ›

    To keep it short, yes, free mobile apps make money. You just need to apply a free app monetization strategy. Mobile apps don't need to be complicated to be profitable. You can build a free app and monetize it using any of the strategies listed above.

    How much money do you make if you own an app? ›

    If an app falls in the list of the top apps, it would have an average earning of about $82500. This varies drastically when the top 800-900 app's average earnings are $3500. We are discussing an average here because it is a variable that depends on numerous factors.

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